Seller representation
A listing only gets one launch.
Pricing, preparation and positioning have to be right on day one — the first fourteen days generate most of the qualified showings you'll ever get.
What good representation looks like
A listing gets one launch. Pricing, photography and positioning have to be right on day one, because the first two weeks generate the majority of qualified showings.
Preparation comes first — staging guidance, targeted repairs, professional photography and video — then a distribution plan across MLS, syndication, paid social and a direct agent network.
- Pricing analysis grounded in closed comparables
- Staging plan and pre-listing preparation
- Professional photography, video and floor plans
- Coordinated MLS, syndication and paid distribution
- Weekly showing and feedback reporting
Free · No obligation
What is your home actually worth?
Not an automated estimate. A real comparative market analysis based on closed sales, current competition and the absorption rate for your property type — prepared by hand and walked through with you.
- Closed comparables from the last six months
- Active competition you'd be listed against
- Realistic pricing range and expected days on market
- Net-proceeds estimate after costs
Marketing plan
What gets done on every listing
Same plan whether the property is $600,000 or $6,000,000. The budget scales; the process doesn't change.
Preparation
A prioritized punch list: what returns money at closing and what is simply spending it. Staging consultation included.
Photography & video
Professional stills, walkthrough video, drone where permitted, and dimensioned floor plans. Twilight shoot for waterfront.
Positioning
Copy and pricing written for the specific buyer most likely to pay top of market for your property — not a generic listing description.
Distribution
MLS and full syndication, paid social targeting relocation and investor audiences, plus direct outreach to the agent network.
Showings
Broker preview, private showings and a controlled open-house calendar built around the first two weeks.
Reporting
Weekly written updates: traffic, saves, showing feedback and how competing inventory is moving.
The process
From valuation to closing
- 01
Valuation
A pricing analysis based on closed comparables, active competition and the current absorption rate for your product type.
- 02
Preparation
A prioritized list of what's worth fixing and what isn't, plus staging guidance that targets the buyer most likely to pay top of market.
- 03
Marketing
Professional photography, video, floor plans and copy — then coordinated distribution across MLS, syndication and paid channels.
- 04
Launch
A launch calendar designed around the first fourteen days, when the majority of qualified showings happen.
- 05
Negotiation
Offer evaluation on terms as well as price — financing strength, contingencies, timeline and appraisal risk.
- 06
Close
Inspection response, appraisal support and closing coordination through funding.
Thinking about selling
Even if it's a year away, start the conversation now.
The best listings are prepared months in advance. A short call now usually adds more to the final number than anything done in the last two weeks.